This book came about because I was frustrated with working like mad and feeling like I could never get on top of all of the things that I had on my plate. I had no time to enjoy life, my family, my friends.
It started by realizing we all need to be more responsive and less reactive to things that come up on and offline. That means deciding when something has to be responded to immediately and when it needs to settle a little bit before reacting to it.
I was reading message after message full of drivel that clearly no one, not even the author, really meant or cared about. It was totally ineffective messaging driven out of the need to constantly produce, not an interest in the person intended to read it. Where was the authenticity, the desire to connect and impact someone?
With the inundation of information on the internet, how does a marketer stay sane? How can we be effective, enjoy our jobs and have real communication with the people that we want to connect to? If you’re already using mindfulness practices in your life, this book will give you new insight on how to use mindfulness in marketing and tested social media marketing tips that will help pull it all together.
If you’re a marketer who feels overwhelmed by all the new roles getting thrown at you, mindfulness will increase your efficiency and help you be happier at your job.You’ll probably also learn a few things about social media marketing along the way.
Bottom line, Mindful Social Marketing will teach you how to use mindful business practices to be more focused, present, effective and happy at your job.
I use my years of experience as a digital marketer to answer some major questions you may be having about social marketing and mindfulness.
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