There’s no question that content marketing has replaced the old “yell and sell” strategies we are used to. That doesn’t mean every marketer is taking a mindful approach to it. Setting the intentions for the campaign should be the first steps in creating a strategy, but there are questions. Do you create a campaign for […]

Mindful Business? What’s that? I get that question a lot, and frankly, it depends on what it means to the person doing business! Can we bring the concepts of gratitude, compassion, generosity and attention to our businesses? Of course we can, and building a business that incorporates these qualities into the culture makes for happy customers, […]

A few years ago the CEO of a Silicon Valley digital marketing company called PureMatter made a presentation that had a great message and perfect timing. In that talk, Bryan Kramer coined the phrase “There Is No More B2B or B2C: There Is Only Human to Human (H2H)”. He expands on this message in his book by the […]

I’ve always held the belief that who we work with and the causes we support should reflect our business values and goals. We make an effort to partner with social entrepreneurs who want to make a positive difference in the world, and businesses who have respect for their customers and employees. It’s not always easy of […]

Authenticity is a hot topic on social media, in marketing, at work, and yes, in our day to day interactions, but what does authenticity mean exactly? Does it mean we should share our true selves in every situation? Should business encourage employees to just be themselves? That’s what the experts tell us, but of course […]

I’m honored to have Tara Muldoon as my guest this week. Tara is the founder of The F-You Project,  a movement she started when she did not find justice in the justice system after being sexually assaulted. She saw an art show based on forgiveness from the UK and knew that forgiveness was the missing […]

Creating and managing content for your social media platforms can be a daunting task, and time-consuming too. But taking a mindful approach and using a content calendar can really help you streamline and get a handle on it as well as create an effective content strategy and implement it efficiently. Laura Norvig  is the Digital […]

Do you know what your true story is? Many of us go through our lives day after day without realizing our purpose, much less our own story. But it’s there, and if we don’t tell it someone else may tell it for us and then we live that story instead of our true one. Nate Howard offers […]

The world seems to have gone mad some days, doesn’t it? Every day there is more news about hate crime, murder, terrorism and prejudice. It can make us fearful and feel alone. It can make us feel impotent, unable to see a future without it. It can also make us angry, so angry we act out […]

Today’s employees are often overwhelmed with email and busy work. How can they be expected to get engaged and spend time with social media? Is there a way to have a life without email, still get work done and improve productivity and happiness at work? Of course there is! Join  me this week with Luis Suarez  (aka @elsua) […]