Should you Create Content for Awareness or Lead Gen? #MindfulSocial With @AmyWHiggins
By fouts | Mindful Social Chat
There’s no question that content marketing has replaced the old “yell and sell” strategies we are used to. That doesn’t mean every marketer is taking a mindful approach to it. Setting the intentions for the campaign should be the first steps in creating a strategy, but there are questions. Do you create a campaign for […]