How do we relate to our customers online? Do we tell them what we want them to like or do we listen to their needs and concerns first? Do we put ourselves in their shoes to better understand what’s going on? Practicing empathy in business is just as critical to the function of any organization and this post by Ted Rubin hits the nail on the head: Empathy: The Groundwork for Building Lasting Relationships.
Ted Rubin is a wonderful example of a mindful social marketer. In fact, his comments were instrumental in the chapter on employee engagement in my book Mindful Social Marketing
Join us https://blab.im/janet-fouts-ted-rubin-mindfulsocial-and-empathy on Blab Wednesday February 24 at 10 AM PT 1 PM ET for a chat with Ted on how empathy applies to marketing![bctt tweet=”What does empathy have to do with marketing? #mindfulsocial w @TedRubin 10 AM Weds on @Blab http://j.mp/1p1adwZ”]
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015.
Here’s the recording of the show!