This week’s guest is Gini Dietrich and we explore what it means to take a mindful approach to content creation and community around our businesses. Watch it and you’ll never say “it’s just a blog” again.
We talk about the assumptions many of us have made in creating content, including that if we build a community people will simply find us. Trust me, that doesn’t actually happen. You have to do your homework, have a plan and craft your messaging to resonate with your intended audience.
Gini shares with us her process for using active listening to truly understand what people want and the language they use to communicate effectively. That makes it a whole lot easier to deliver content that people really want, and in a voice that helps create affinity.
Gini Dietrich is the founder and CEO of Arment Dietrich, a digital marketing communications firm based in Chicago. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.