Being a good listener is the key to a good conversation. It’s a basic rule you learn early on. Listen, pause, think, respond. Listen some more.
Attentiveness in a business situation is so important that corporations send teams to listening skills training. Yet, in the lightning-fast medium of social networking, we can get lazy and forget all we’ve learned. We jump to conclusions without truly listening to what the other person is saying. We make assumptions and confusion ensues. This especially happens with networks like Twitter, where we try to cram as much information as possible into one tweet of 140 characters and there is an implied sense of urgency to respond quickly.
Listen, Think, Respond
If you don’t listen carefully, messages are easily misunderstood. When this happens online, a simple misstatement can be wildly misconstrued, and damage control needs to be activated. To avoid that, take time to listen. Use these tools an the tips in the book to guide you to more effective engagement with your market.
BuzzSumo allows you to discover the most shared links and key influencers for any topic. It's free to use and you can run a search in seconds!
Excellent tool for Twitter listening and follower management. Segment followers, manage marketing campaigns and benchmark your performance with ’s advanced Twitter analytics, marketing and monitoring tools.
Attensity Analyze is an advance text analysis application that interprets and surfaces direct and non-direct customer feedback from sources such as surveys, crm data, call center notes, and social media.
A basic necessity for any brand, personal or corporate. Set alerts for your name, competitors, products etc.
Social Mention is my very favorite free tool for real time search across multiple networks, blogs and websites.
It's a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.
Twilert is a Twitter search tool that sends you email alerts when someone mentions your brand, product or service on Twitter... or any keyword you like really!
Hassle Free and inexpensive dashboard of Social Media Monitoring Tools
Sysomos Heartbeat is a social media management tool which allows you to monitor, report, and analyze all of your social properties.
Greeat data source and their free tools give you a bit of insight into the value. Social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus and YouTube.
Pretty darn cool real-time discovery based on social posts and location.
WAY better, more accurate and faster than Google Alerts. With Mention you can monitor in real-time about anything on the web and social media. React quickly, collaborate & analyze your online presence.
Talkwalker gives you brand mentions over time, as well as the sources where these mentions occur. Learn about the performance of the brand mention, the engagement levels, influencers talking about your brand
Media monitoring, social media monitoring, and Media Intelligence products & tools to help companies grow and build brands by listening, understanding, engaging and benchmarking their customers, markets and social business communities.
Super cool real-time displays of your brand and keyword mentions. Dashboard allows you to analyze and engage right there. Beautiful and expensive for a small brand, but if you have the funding, go for it.
Enterprise and world-wide Media monitoring from the leading source of real-time TV and radio, unifying social media & online news from around the globe into one media monitoring tool
Affordable social media monitoring tool that helps you to measure and track your brand's magnitude via 36 social media metrics. Our social media tracking tool has searched over 250,000 brands and gives you accurate data metrics for each brand.
This one is really fun. Create a custom page on any topic or browse what's trending for free.
A great way to track performance on your social platforms. SumAll is your social media analytics and business dashboard. All in one place, all for free.
Followerwonk dives deeper into Twitter Analytics ,
Nutshell mail emails you a handy report with a summary of your social media activity on Facebook or Twitter. Free.
Powerful Twitter analytics with some free and affordably priced paid services.
Manage Twitter and Facebook profiles, followers and even Linkedin Groups. Great search features across multiple platforms.
Gain intelligence, expand buyer personas, generate campaign specific audiences, serve relevant content to the right people at the right time, and execute high performance campaigns with the Audiense social marketing platform
LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. Get your review today!
Instagram insights for marketers and brands.
Get the book
Have you gotten your copy of Mindful Social Marketing yet?
If not, slide over to Amazon now and get it!