On Being Known, with @markwschaefer – #MindfulSocial

By fouts | Mindful Social Chat

Apr 26

Mark SchaeferMark’s latest book, Known, is more than just how to build your personal brand. The book talks a lot about how to create a brand that represents the authentic you in a way that naturally builds a following that cares about what you have to say.

Mark says “Being known is not the same as being famous. It’s not about having millions of fans and red carpet appearances. Becoming known is about approaching your digital life with an intent that establishes the authority, reputation, and audience to achieve your goals.“.

His mindful process to brand building and also to recognizing what your brand really should be is essential if you want to be not just recognized, but KNOWN. Watch the podcast below to learn more.

About Mark
Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books: Social Media ExplainedReturn On InfluenceBorn to Blog, The Content Code, and The Tao of Twitter, the best-selling book on Twitter in the world.

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In it I combine mindfulness practices with 20 years of digital marketing experience to give you a leg up on real engagement with your market through social media.