Progressive PR agencies embrace social media as a way to communicate with their market effectively and Shonali Burke Consulting is an excellent example of an agency that really gets it. Founder Shonali Burke believes that “PR” is much more than press relations, but a holistic approach to building and maintaining relationships with the audiences that matter to you. Needless to say they take a mindful approach to managing their clients and integrate traditional and social into their PR strategy.
PR is known to be the realm of “push marketing” in many cases, so how does Shonali do it differently for her for-profit and non-profit clientele? Join us Tuesday July 21 at 10 AM PT for #MindfulSocial chat on Twitter to talk about using mindfulness in your own PR and marketing strategies.
Shonali Burke is a social PR strategist who, among other career highlights, rebuilt the ASPCA’s communication function, and instituted its award-winning measurement program to boot; was named to PRWeek’s “top 40 Under 40” list, the first list of 25 Women That Rock Social Media and other fun stuff; founded and continues to curate the popular #measurePR hashtag and Twitter chat. She’s on the faculty of The Johns Hopkins University and also teach at Rutgers University. Shonali is respected among her peers for her business savvy as well as her quick wit and generosity.
How does this work?
A Twitter chat is an open forum. I will ask questions around incorporating mindfulness practices into our work as marketers and how that affects and informs our work and relationships with our following. Any and all are welcome to join in and answer in your own way or ask your own questions about mindfulness, marketing, or anything else that comes to mind. Your voice is as important as ours here. Be sure to tag everything with the hashtag #MindfulSocial so everyone sees your responses in the chat.
Never participated in a Tweet chat?
No problem. All you need to do is follow @Shonali and me, @Jfouts. Then show up at 10AM Pacific time on Twitter and follow the hashtag #MindfulSocial to watch live or tweet with us. Learn more with my guide to Twitter chats. Most of all have fun and maybe learn something new!
Missed the chat? Here’s a Storify re-cap.