We all know that conversations are half listening and half talking right? So why are so bad at listening to our markets on social media? Social listening is a powerful tool for market research, competitive analysis, professional development and it’s one of the main concepts on mindful social marketing.
This week on Blab I’m talking with Rachel Miller on Twitter. Rachel is the senior social strategist for Pure Matter. She creates and executes social strategy for client accounts with an emphasis on influencer marketing and social analytics, and her tagline on Twitter is, appropriately, listen more.
Listen to the podcast below: