Marketers have been spewing out the same dry, boring, and irrelevant copy for most of my lifetime, if not yours. “It’s the way things are done” they say, “It works!”they say. But does marketing really have to be blah, blah, blah, blah blah blah? No. It doesn’t. It can be fun!
Now, if you’re stuck in that same-old same-old, have I got a book for you!
“Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas…” by our guest, Kathy Klotz-Guest is here to change how you create content. Using her experience with Improv, she’ll share some strategies for storytelling that captures the attention of your market and inspires as well as entertains them. We’ll talk about teamwork methods like how to “raise your but awareness“and having empathy for your audience that will make you a more effective communicator altogether.
What is #MindfulSocial?
This all started with my book, Mindful Social Marketing- How Authenticity and Generosity are Transforming Marketing. As conversations around the book developed, we started a Twitter chat and soon realized we wanted to have deeper conversations face to face. Here we are now, with a video/podcast series on YouTube and Spreaker. Learn more on the website, MindfulSocialMarketing.com.