Creating an effective content marketing plan and then executing it takes a whole lot more than just churning out a few whitepapers and then hammering your social media networks with how brilliant it is. Taking a mindful approach means understanding clearly what your market is looking for, what voice they use when they communicate, what platforms they use and so much more.
Fortunately, this week I’m talking with Steve Farnsworth, a well-known content strategist and Chief Marketing Officer for the @Steveology Group, a content marketing for demand generation agency serving high tech B2B organizations. Steve works with funded start-ups, mid-sized, and large companies to develop and implements multimedia content marketing programs that increase inbound leads and grows brand reputation.
Join me at 10 AM PT on Tuesday 3/1/16 on Blab for a chat with Steve about mindfulness and how employing it can make you a more effective marketer and content developer.
Listen to the podcast below: